AMJOCK.COM Confessions of Brian Pierce, a morning radio disc jockey.

Christmas complaint

Filed under: Radio stories

When you talk on the radio for a living, one thing to remember, is you must bond with an audience before you do anything outrageous.  By that I mean, an audience will forgive you of most anything, if they know you and decidely like you.  Case in point: exact same piece performed on air.  Two different stations, two different times.

KLLS San Antonio.  I wrote a parody song called "O Come all ye shoppers".  I narrated the lyrics to the classic hymm.  I had been on the air there a couple of years and people loved it.  It was requested again and again, and was published in the Express News.  Home run bit.  Why not re-run it? 

WNNS Springfield 20 years later.  I’m on the air less that 90 days.  I haven’t bonded with the audience yet.  I performed the same bit.  I did it live from memory.  It goes like this:

OH COME ALL YE SHOPPERS

JOYFUL & TRIUMPHANT

OH COME YE, OH COME YE, TO SHOPPING MALLS

GO DO YOUR SPENDING

NO PAYMENT FOR 90 DAYS

AND COME LET US REJOICE HIM

HE WHO SAYS, "JUST CHARGE IT"

AND COME LET US REJOICE HIM

WILL YOU TAKE A CHECK

Hard to believe we got complaint calls over that one - but we did.  "How dare you ridicule THE LORD that way?"   It blew over, I went on to bond with the audience, like I have bonded with no other - and have since done this bit five times to not one call. 

 

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