Upset advertisers
There I was looking at a story about how Coca Cola takes road tar off your car. It really does. The acidic nature of Coke, melts away road tar like magic. I couldn’t wait to get on the air with this information. After all, everyone has run their car through road tar at some time. Songs over - here’s my chance. Might as well embellish the story a bit while I’m at it. I break in with the Coke news - and then add that Dixie Beer takes rust off lawn furniture. Quick simple - stupid punch line - or so I thought. The shit flies almost immediately. Coke calls the station to cancel their $100,000 ad campaign - and Dixie Brewery officials want to know what I just said. The next day, there I was on air back-tracking on what I said the day prior - something like, "I would much rather drink Coke than waste it on cleaning my car with it - and that thing about Dixie cleaning lawn furniture, well, I just plain made that up!!" We got the Coke money back the next day and Dixie the day after that, and I had learned a lesson. Say whatever I want, about anybody I want - as long as they’re not spending money on the station. With hindsight I should have used RC & Pabst.
